Brioni
Brioni biography
Credits & copyrights: Courtesy of Brioni
Founded By Nazareno Fonticoli and Gaetano Savini in 1945
Nazareano Fonticoli, a tailor and Gaetano Savini, an entrepreneur, founded Brioni – a high fashion tailor shop for men focussing on technical and stylistic excellence in via Barberini, Rome.
In 1952 Brioni showed at the Palazzo Pitti in Florence, featuring men on the catwalk for the very first time. The show gave the company worldwide exposure and two years later Brioni showed in New York City and followed with eight other American shows. Conquering the United States, Brioni became the chosen label for many Hollywood stars.
In 1957 Brioni changed there style by adding a touch of colour to their formal wear which culminated in the Hess collection. The following year the brands first fragrance ‘Good Luck’ was created. During the sixties Brioni made their mark, becoming known as the world’s ambassadors of Italian sartorial excellence. The following decade Brioni expanded their innovations but kept their traditions intact, adding more colours, combinations and accessories to their designs. Now offering a total ‘look’ the company added a tie line to the label.
In 1985 Brioni opened the Nazzareno Fonticoli Scuola Superiore di Sartoria tailoring school, aiming to pass on their sartorial knowledge to the next generation.
During the nineties Brioni had more than 300 shops world wide. The company also purchased the Burini and Ciceri shirt factories and Sforza, a leather goods shop. A sportwear range was established and in 1995 a book entitled Brioni, fifty years of style, recognized the half a century of excellent work.
Brioni biography
